Trevor Abrahmsohn says: "This could be the greatest opportunity lost since Decca turned down the Beatles".

OTM confirms reports that CoStar, which has offices in 15 countries and is valued at £33 billion, wants to use OTM to take on Rightmove and Zoopla.

The portal says it is trying to 'educate' buyers on all the reasons why a property sale can go wrong.

The extra revenue came on the back of price rises and the end of free of charge contracts the portal had offered during the Covid 19 pandemic.

The Advertising Standards Authority found that London & Quadrant's poster campaign was misleading.

Nurtur.group's Richard Combellack says that with millions of people constantly scrolling, a robust social media strategy will give estate agents a boost.

The new TV ad that will feature across prime-time slots and the campaign will also feature outdoor media, video-on-demand and social media activity.

NicheCom supplies agents with photography, floorplans, EPCs, marketing brochures and more recently, 3D scans and video – both drone and walkthrough.